marketing keywords
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Keywords Aren’t Just For SEO
If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they need these...
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writing and grammar
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Grammar and Punctuation: Make a Great First Impression
  You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or...
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marketing avatar
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How to Understand Your Customers and Increase Sales
If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the...
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grow your small business
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Small Business Growth: 5 Lessons from Azalea Pruning
Our lovely (but overgrown) azaleas Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential work felt risky and unwise, and I accepted some...
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do i need to blog?
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Do I Need to Blog? Yes. Here’s Why.
I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but for practical purposes, Google. According to...
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build a wordpress photo gallery
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WordPress Photo Gallery: Create Your Own Responsive Gallery
Here's how to add a WordPress photo gallery for your blog or website; it's free and easy to do with WordPress' Jetpack plugin. The photo gallery Jetpack creates is clean and attractive and performs beautifully on mobile devices. It's easy to do. Here's a video that will show you exactly how to create your own gallery. https://vimeo.com/206512116...
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choose a wordpress theme
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Choose a Great WordPress Theme: Presentation for WordPress Memphis
This presentation was for the WordPress Memphis meetup group, which I founded in September 2011. The group is near and dear to my heart, and it's an honor to be asked to come back and talk about WordPress. I based this presentation on this post about choosing the best theme; it's not always an easy...
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Use Google Calendar to Keep Life & Work Organized
Google Calendar is an essential productivity app that keeps you on top of events and tasks in work and life. In this video I'll show you how to use the app to keep track of personal and business appointments, set up reminders so you don't forget important tasks and events, and get calendars from other...
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Social Media Success: What Small Business Can Learn From Big Brands
Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence can make or break you as they are many potential...
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organize recipes
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Organize Recipes with Paprika
When I'm not working, I love to cook and collect recipes on the Internet. Since I've got more than 2500 recipes, they have to be organized. This is why I love Paprika. It's easy to collect and organize recipes, and ridiculously easy to import them from recipe websites. Not long ago, I was visiting out-of-town...
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create a wordpress post
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How to Create a WordPress Post: Video
This video shows you step by step how to create a WordPress post. In the course of my WordPress web design work, I spend a lot of time doing orientation and WordPress training for my clients. I always want to leave them feeling confident about owning their website — editing and adding content, adding images,...
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job hunting social media
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Job Hunting? 6 Social Media Tips
If you're in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.
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