Marketing Blog

Commonly Misused Words

Commonly Misused Words

24 Words to Watch Out For These are the most commonly misused words I see online. This post is a quick guide to the correct usage* of these words. Now more than ever, how we speak, write, and express ourselves online is crucial. Good writing can make the difference...

Best Apps for Small Business: Bear

Best Apps for Small Business: Bear

The best apps for small business are easy to use, lightweight, and affordable. I love trying new apps that make me more productive and Bear is one of my new favorites. I heard about it several weeks ago. It’s similar in some ways to one of my perennial favorites,...

Email Personalization: Be Relevant

Email Personalization: Be Relevant

Two terms you'll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions in this...

Blogging for Business: What to Write About

Blogging for Business: What to Write About

How to Generate Blog Topics Your Readers Will Love If you're blogging for business, you know you need to write content on a consistent basis, but don’t we all get stumped from time to time? Sometimes it seems like the ideas just won’t come and if you’re on a deadline,...

Small Business Social Media: How to Schedule Posts with Buffer

Small Business Social Media: How to Schedule Posts with Buffer

Buffer: My Favorite Scheduling Tool for Small Business Social Media For a small business, social media is a critical piece of your marketing strategy that requires time, effort, and resources. It doesn't stop with posting — an effective social media program includes...

Email Marketing: The 7 Deadly Sins

Email Marketing: The 7 Deadly Sins

Don't Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what they...

7 Small Business Holiday Marketing Tips

7 Small Business Holiday Marketing Tips

It's time to start thinking about holiday marketing for your small business. In fact, if you're just starting to plan your holiday marketing, you're behind. According to Crowdspring, the holiday months drive 30 percent more revenue for e-commerce businesses than other...

Email Marketing for Small Business

Email Marketing for Small Business

Email marketing for small business is an excellent way to connect with your audience, whether you're looking for sales, prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal,...

Speaking: A Complete Guide to Rocking It

Speaking: A Complete Guide to Rocking It

Speaking is one of my favorite parts of my job. I have almost no stage fright, in fact, I have fun in front of an audience and I try to make sure the audience does too. What I've learned is that it's important to be authentic and relaxed, to be yourself, and to care...

WordPress: How to Use Gutenberg

WordPress: How to Use Gutenberg

Gutenberg is the new WordPress text editor. It's much different than the interface WordPress users are accustomed to, but I think that's a positive change. If you've ever posted an article on LinkedIn or Medium, you've used a very similar system. My prediction is that...