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WordPress: How to Use Gutenberg
Gutenberg is the new WordPress text editor. It's much different than the interface WordPress users are accustomed to, but I think that's a positive change. If you've ever posted an article on LinkedIn or Medium, you've used a very similar system. My prediction is that once you get used to Gutenberg, you'll like it better...
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Video: How to Record Video if You’re Not a Video Pro
Video marketing is a critical part of a good marketing strategy. You don't have to hire a pro or be a pro to shoot good video.
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small-business-marketing-instagram
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Small Business Marketing: Tell a Story
If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of the power of story. I’m a fan of the television show American Ninja Warrior. If you’re...
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Instagram Video: IGTV and What to Do With It
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching videos yet, but I’m also not normally a...
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Get a Sneak Peek at the New Gmail
I noticed this morning I had a link in my email window to try the new Gmail interface. I've been reading about it for a couple of weeks, and, as always, I'm excited to try something new. Even though I don't have the Snooze feature yet (I read somewhere that it's being rolled out), I...
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online reviews
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Online Reviews: How to Handle Them
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent negative reviews other than provide a level of service that discourages them. Even then, there's...
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Start a Blog From Scratch — An Easy Guide
How to Start a Blog From Scratch If you've read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of course, to help Google find your...
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WordPress HTML
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WordPress Users: Know (a Little) HTML
If You Use WordPress, it Doesn't Hurt to Know HTML WordPress users, I'm not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it's just simpler if you know a little bit of the language that runs the internet. The letters HTML stand...
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Websites: What You Need to Know
Websites: The Basics Websites are as necessary to your business as a phone number, whether you're brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as you wish without hiring a developer. Here are the...
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GiveCamp Memphis: Where You Want to Be February 23 – 25
Don't you love that feeling you get when you know you've made someone's life a little better? Yes? Good. I'm glad you feel that way, because that means you'll love GiveCamp Memphis. GiveCamp is an entire weekend of fun, food, and giving. I've participated since the first GiveCamp in 200? — I forget and each year...
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Save Your Kindle Reading Notes — Organize in Evernote
This is a quick little tip on how to save notes from books you read on your mobile device. Are you a Kindle user or an Kindle app user? It's my go-to for reading. I love to read books on my iPad and even sometimes on my phone. The advantages are: I can make the...
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instagram marketing
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Instagram Marketing: Beat Instagram at the Link Game
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages...
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