nonprofit marketing
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Nonprofit Marketing: Social Media
Nonprofit Marketing Challenges Nonprofit marketing can be challenging with limited resources are limited and staff. Organizations must use every hour and dollar wisely — there is no room for waste or inefficiency — and that includes marketing. This article will...
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WordPress: How to Use Gutenberg
Gutenberg is the new WordPress text editor. It's much different than the interface WordPress users are accustomed to, but I think that's a positive change. If you've ever posted an article on LinkedIn or Medium, you've used a very similar...
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Video: How to Record Video if You’re Not a Video Pro
Video marketing is a critical part of a good marketing strategy. You don't have to hire a pro or be a pro to shoot good video.
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small-business-marketing-instagram
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Small Business Marketing: Tell a Story
If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of...
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Instagram Video: IGTV and What to Do With It
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven't...
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Get a Sneak Peek at the New Gmail
I noticed this morning I had a link in my email window to try the new Gmail interface. I've been reading about it for a couple of weeks, and, as always, I'm excited to try something new. Even though I...
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online reviews
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Online Reviews: How to Handle Them
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent...
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Start a Blog From Scratch — An Easy Guide
How to Start a Blog From Scratch If you've read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience...
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WordPress HTML
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WordPress Users: Know (a Little) HTML
If You Use WordPress, it Doesn't Hurt to Know HTML WordPress users, I'm not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it's just simpler if you...
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Websites: What You Need to Know
Websites: The Basics Websites are as necessary to your business as a phone number, whether you're brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over...
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GiveCamp Memphis: Where You Want to Be February 23 – 25
Don't you love that feeling you get when you know you've made someone's life a little better? Yes? Good. I'm glad you feel that way, because that means you'll love GiveCamp Memphis. GiveCamp is an entire weekend of fun, food, and...
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Save Your Kindle Reading Notes — Organize in Evernote
This is a quick little tip on how to save notes from books you read on your mobile device. Are you a Kindle user or an Kindle app user? It's my go-to for reading. I love to read books on...
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