Marketing Blog

Marketing Blog2019-10-14T09:07:48-06:00

Email Marketing for Small Business

Categories: Email Marketing, Marketing Blog|Tags: , , , , |

Email marketing for small business is an excellent way to connect with your audience, whether you're looking for sales, prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal, one-on-one connection. At the moment they are looking at your message, there's [...]

Speaking: A Complete Guide to Rocking It

Categories: Marketing Blog, Writing|Tags: , , , |

Speaking is one of my favorite parts of my job. I have almost no stage fright, in fact, I have fun in front of an audience and I try to make sure the audience does too. What I've learned is that it's important to be authentic and relaxed, to be yourself, and to care about [...]

WordPress: How to Use Gutenberg

Categories: Marketing Blog, WordPress|Tags: |

Gutenberg is the new WordPress text editor. It's much different than the interface WordPress users are accustomed to, but I think that's a positive change. If you've ever posted an article on LinkedIn or Medium, you've used a very similar system. My prediction is that once you get used to Gutenberg, you'll like it better [...]

Small Business Marketing: Tell a Story

Categories: Marketing Blog, Online Marketing|

If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of the power of story. I’m a fan of the television show American Ninja Warrior. If you’re [...]

Instagram Video: IGTV and What to Do With It

Categories: Marketing Blog, Online Marketing, Social Media|Tags: , , , , , , , , |

Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven't spent much time on the platform watching videos yet, but I'm also not normally a [...]

Get a Sneak Peek at the New Gmail

Categories: Marketing Blog, Online Marketing|Tags: , , , , |

I noticed this morning I had a link in my email window to try the new Gmail interface. I've been reading about it for a couple of weeks, and, as always, I'm excited to try something new. Even though I don't have the Snooze feature yet (I read somewhere that it's being rolled out), I [...]

Online Reviews: How to Handle Them

Categories: Marketing Blog, Online Marketing|Tags: , , , , , , , |

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent negative reviews other than provide a level of service that discourages them. Even then, there's [...]

Start a Blog From Scratch — An Easy Guide

Categories: Marketing Blog, WordPress|Tags: , , , , , |

How to Start a Blog From Scratch If you've read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of course, to help Google find your [...]

WordPress Users: Know (a Little) HTML

Categories: Marketing Blog, WordPress|Tags: , , , , , |

If You Use WordPress, it Doesn't Hurt to Know HTML WordPress users, I'm not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it's just simpler if you know a little bit of the language that runs the internet. The letters HTML stand [...]

Websites: What You Need to Know

Categories: Marketing Blog, Online Marketing|Tags: , , , , , |

Websites: The Basics Websites are as necessary to your business as a phone number, whether you're brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as you wish without hiring a developer. Here are the [...]

GiveCamp Memphis: Where You Want to Be February 23 – 25

Categories: Marketing Blog, Tech & Productivity|Tags: , , , |

Don't you love that feeling you get when you know you've made someone's life a little better? Yes? Good. I'm glad you feel that way, because that means you'll love GiveCamp Memphis. GiveCamp is an entire weekend of fun, food, and giving. I've participated since the first GiveCamp in 200? — I forget and each year [...]

Save Your Kindle Reading Notes — Organize in Evernote

Categories: Marketing Blog, Tech & Productivity|

This is a quick little tip on how to save notes from books you read on your mobile device. Are you a Kindle user or an Kindle app user? It's my go-to for reading. I love to read books on my iPad and even sometimes on my phone. The advantages are: I can make the [...]

Instagram Marketing: Beat Instagram at the Link Game

Categories: Marketing Blog, Online Marketing, Social Media|Tags: , , , , , , , , |

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

Keywords Aren’t Just For SEO

Categories: Marketing Blog, Online Marketing|Tags: , , , , , |

If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they need these [...]

Grammar and Punctuation: Make a Great First Impression

Categories: Marketing Blog, Online Marketing, Writing|Tags: , , , , , |

  You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or [...]

How to Understand Your Customers and Increase Sales

Categories: Marketing Blog, Online Marketing|Tags: , , , , , , |

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the [...]