If you’re job hunting, you need to pay very special attention to what you post online; in fact, you’ll do well to consider the entire internet a job interview.
Be sure the image you project is one that you want to show to potential employers — believe me, they will search your name online.
6 Social Media Tips for Job Hunting
- As soon as you begin job hunting, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see. Or, put another way, anything you wouldn’t want to have to explain during a job interview. Remove it. Don’t just hide it, remove it entirely. Although there can be screenshots, and nothing on the Internet is really deleted, you can at least make it more difficult to find.
- Work LinkedIn for all it’s worth. Connect with those you know, and ask existing contacts to make introductions to those you’d like to network with. Refresh your profile, take a second look at your job title, and come up with the best keywords for your skills and abilities, and use those in your bio and job descriptions.
- Post relevant content. LinkedIn allows you to post updates – these can be links to helpful articles you’re read online, or better yet, content you’ve written yourself. You’ll see your profile views go up when you post updates – it’s just another opportunity to get your name in front of people in your industry. This would be a great time to start blogging if you’re not already.
- Consider which social platforms are populated by professionals in your industry and choose the ones you think you can realistically keep up with. Don’t just post and run – add useful content and promote others and you’ll begin to build relationships. It’s all about networking and online networking can be highly valuable. Let’s face it — you have plenty of time, so spend some of it starting conversations and building online relationships.
- If budget allows, consider a one-page website that details your credentials and experience, with testimonials and recommendations if you have them. This also allows you a place to post your resume online and provide a PDF copy for download, and gives you a professional email address, such as your firstname.lastname@example.org. Don’t do it yourself if you don’t know what you’re doing; if you’re in doubt, hire a professional. Remember it’s your livelihood and treat it accordingly.
- Speaking of email, I shouldn’t have to say this, but now is the time to ditch the hotmail.com or AOL address, the email@example.com, or firstname.lastname@example.org. If you don’t have your own domain, use Gmail. It’s free, does a great job of spam filtering and is respected everywhere.
Best of luck in your search, and remember to put your best foot forward — online and off. If you need help with social media for your job search, your business, or just for yourself, get in touch today.