Facebook page engagement is an increasingly tough assignment; as Facebook continues to tweak their algorithms, the changes generally make it more difficult for brands to get their posts seen.
It’s important to be sure your website visitors know how to connect with your Facebook page. I like the new Page Plugin that replaced the previous Facebook widgets.
It’s relatively easy, but if you’re not the sort who likes digging in website files, you may need to ask a developer to help with adding code, but it only has to be done once, and should only take a minute to do.
Here’s a short video that will show you how to add the widget (similar to the one in my footer).