The other day I was stopped at an intersection behind this truck, with nothing to look at except a plate of yummy Memphis barbecue. I realized that this bit of display advertising and copywriting is an excellent example of how to do it right.
- The message at the top is simple and in type large enough to read easily. Including the phone number is smart, as it’s generally easier to type a phone number while you’re on the road than a URL. And that’s a great phone number, with the repetitive digits.
- The photo is large and dominates the ad; placing the logo over the top of the food means it’s bound to draw your eye.
- Finally, the benefit. Less work, more profit. Simple and to the point. No hype about great food or prices; it focuses on what’s in it for the customer.
Well done, Corky’s. Now I’m hungry.