If you’re looking for the best WordPress social media sharing plugin, try Social Warfare. It’s the plugin I’ve used for the past year or so and it’s easy to use and effective.
How I Repurpose Content
How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you’ll maximize your time.
Social Media Marketing: How to Customize Your Posts for Each Network
If you’re serious about social media marketing, you’ll want to customize your posts for each social network. Here are tips on how to do it.
Social Media Mistakes That Can Hurt Your Business
Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.
How I Curate Content for Social Media
How to curate content for social media. How to discover and share valuable articles on social media and tips for organizing your content.
Social Media Listening: Why and How
Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.
How to Do Hashtag Research on Instagram, Twitter, and LinkedIn
How to do hashtag research to broaden your reach on Instagram, Twitter, and LinkedIn. Find new accounts to follow and get found online.
Crisis Social Media: How to Weather an Online Storm
How do you prepare to use social media in a crisis?
It’s crucial to have your crisis social media strategy in mind and on paper before the crisis comes.
Instagram Marketing with Planoly
Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on...
Social Media Images with Canva
One of my favorite tools for social media images is Canva. Although I’m a regular user of the Adobe Creative Suite, Canva is my go-to for quick and easy social media images. You can use Canva free of charge, although they do offer a Pro plan that offers some great...
Small Business Social Media: How to Schedule Posts with Buffer
Buffer: My Favorite Scheduling Tool for Small Business Social Media For a small business, social media is a critical piece of your marketing strategy that requires time, effort, and resources. It doesn't stop with posting — an effective social media program includes...
Nonprofit Marketing: Social Media
Nonprofit Marketing Challenges Nonprofit marketing can be challenging with limited resources are limited and staff. Organizations must use every hour and dollar wisely — there is no room for waste or inefficiency — and that includes marketing. This article will help you understand social media as it relates to your mission and how to use […]
Instagram Marketing: Beat Instagram at the Link Game
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here...
Keywords Aren't Just For SEO
If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they...
Social Media Success: What Small Business Can Learn From Big Brands
Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online...
Job Hunting? 6 Social Media Tips
If you’re in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content you wouldn’t want your grandmother or your pastor to see.
Why You Must Not Fall for the Facebook Hoax
Another day, another Facebook hoax. Or so it seems. It struck again yesterday. As of September 26th , 2015 at 01:16 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, etc. ... At the same...
What is a Hashtag?
You’ve heard people talk about them, you see them on TV in the bottom corner of your favorite TV show.
But what are hashtags? Should you care? If so, why?
Yes, you should care. Here are two reasons: