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Instagram Marketing with Planoly

Instagram Marketing with Planoly

Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on...

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Social Media Images with Canva

Social Media Images with Canva

One of my favorite tools for social media images is Canva. Although I’m a regular user of the Adobe Creative Suite, Canva is my go-to for quick and easy social media images. You can use Canva free of charge, although they do offer a Pro plan that offers some great...

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Nonprofit Marketing: Social Media

Nonprofit Marketing: Social Media

Nonprofit Marketing Challenges Nonprofit marketing can be challenging with limited resources are limited and staff. Organizations must use every hour and dollar wisely — there is no room for waste or inefficiency — and that includes marketing. This article will help you understand social media as it relates to your mission and how to use […]

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Keywords Aren't Just For SEO

Keywords Aren't Just For SEO

If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they...

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Why You Must Not Fall for the Facebook Hoax

Why You Must Not Fall for the Facebook Hoax

Another day, another Facebook hoax. Or so it seems. It struck again yesterday. As of September 26th , 2015 at 01:16 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, etc. ... At the same...

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What is a Hashtag?

What is a Hashtag?

You’ve heard people talk about them, you see them on TV in the bottom corner of your favorite TV show.

But what are hashtags? Should you care? If so, why?

Yes, you should care. Here are two reasons:

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