How to Use Twitter Part 1: Get Started
I frequently get asked how Twitter works. Despite the fact that most people know about it, many don’t understand it and find it intimidating. Twitter
April 6, 2020
I frequently get asked how Twitter works. Despite the fact that most people know about it, many don’t understand it and find it intimidating. Twitter
Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do
Buffer: My Favorite Scheduling Tool for Small Business Social Media For a small business, social media is a critical piece of your marketing strategy that
Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point
According to Crowdspring, the holiday months drive 30 percent more revenue for e-commerce businesses than other months. Brick-and-mortar sellers also enjoy increased consumer spending during
Nonprofit Marketing Challenges Nonprofit marketing can be challenging with limited resources are limited and staff. Organizations must use every hour and dollar wisely — there
Video marketing is a critical part of a good marketing strategy. You don’t have to hire a pro or be a pro to shoot good
If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post
If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you
If you’d like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more
Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn’t fun
I get this question often from clients who don’t think they have the time to write original content: Do I need to blog? My answer
Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue
If you’re in the midst of a job search, do a social media audit. Check your Facebook, Twitter, YouTube, or other online profiles for content
Anyone can hold the helm when the sea is calm. — Publilius Syrus This quote reminds me of my younger days — I loved water