Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
How to do hashtag research to broaden your reach on Instagram, Twitter, and LinkedIn. Find new accounts to follow and get found online.
How do you prepare to use social media in a crisis?
It’s crucial to have your crisis social media strategy in mind and on paper before the crisis comes.
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.
The fourth and last post in my How to Use Twitter series is about building a solid Twitter strategy. Let’s put it all together and
This post will show you how to use Twitter lists and hashtags. I’ve referred briefly to these features in the previous posts in this series.
This post is the second in my Twitter series that will go through April. If you haven’t read last week’s post, How to Use Twitter,
I frequently get asked how Twitter works. Despite the fact that most people know about it, many don’t understand it and find it intimidating. Twitter
Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do
Buffer: My Favorite Scheduling Tool for Small Business Social Media For a small business, social media is a critical piece of your marketing strategy that
Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point
According to Crowdspring, the holiday months drive 30 percent more revenue for e-commerce businesses than other months. Brick-and-mortar sellers also enjoy increased consumer spending during