How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you’ll maximize your time.
What is a Landing Page?
If you sell products or services online or are building an email list you must have a landing page focused on a singular purpose, which is to increase sales and eliminate distraction for your reader.
How to Start Blogging the Right Way
In this post, I’ll show you how to start blogging the right way — how to choose the right platform, hosting, and domain name.
Flipboard for Content Discovery and Sharing
If you haven’t used Flipboard, you’re missing out on a beautiful, useful and fun app. Discover and share new content quickly and easily.
How I Curate Content for Social Media
How to curate content for social media. How to discover and share valuable articles on social media and tips for organizing your content.
Why You Need a Brand Style Guide
Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it.
What is Content Marketing?
Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.
Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.
12 Things to Do After You Write a Blog Post
When I sit down to write a blog post, I’ve got the hardest part out of the way — the idea. The rest of the process — the writing and finding the best images comes pretty easy to me. So easy that sometimes I’m tempted to click the Publish button a little prematurely. This post is a checklist of things to do before releasing your new blog post to the world.
Video Marketing with InShOt
Video marketing is a must for both online and brick-and-mortar small business. Are you using video and sharing regularly on social media?
It doesn’t have to be perfectly or slickly produced to be effective; in fact, sometimes a quick video shot on a smart phone is more real and relatable. If budget and the lack of professional video equipment and a studio are barriers for you, let’s break those down now.
Blogging for Business: What to Write About
How to Generate Blog Topics Your Readers Will Love If you're blogging for business, you know you need to write content on a consistent basis, but don’t we all get stumped from time to time? Sometimes it seems like the ideas just won’t come and if you’re on a deadline,...
Video: How to Record Video if You’re Not a Video Pro
Video marketing is a critical part of a good marketing strategy. You don’t have to hire a pro or be a pro to shoot good video.
Small Business Marketing: Tell a Story
If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of the power of story. I’m a fan of...
Online Reviews: How to Handle Them
Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent negative reviews other than provide a level...
Start a Blog From Scratch — An Easy Guide
How to Start a Blog From Scratch If you've read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of course,...
Keywords Aren't Just For SEO
If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they...
How to Understand Your Customers and Increase Sales
If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are...
Small Business Growth: 5 Lessons from Azalea Pruning
Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? The aftermath of the pruning When I first started freelancing, I felt the need to say yes to every opportunity....
Do I Need to Blog? Yes. Here's Why.
I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but...