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Content Marketing

What is a Landing Page?

What is a Landing Page?

If you sell products or services online or are building an email list you must have a landing page focused on a singular purpose, which is to increase sales and eliminate distraction for your reader.

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What is Content Marketing?

What is Content Marketing?

Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.

Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.

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12 Things to Do After You Write a Blog Post

12 Things to Do After You Write a Blog Post

When I sit down to write a blog post, I’ve got the hardest part out of the way — the idea. The rest of the process — the writing and finding the best images comes pretty easy to me. So easy that sometimes I’m tempted to click the Publish button a little prematurely. This post is a checklist of things to do before releasing your new blog post to the world.

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Video Marketing with InShOt

Video Marketing with InShOt

Video marketing is a must for both online and brick-and-mortar small business. Are you using video and sharing regularly on social media?

It doesn’t have to be perfectly or slickly produced to be effective; in fact, sometimes a quick video shot on a smart phone is more real and relatable. If budget and the lack of professional video equipment and a studio are barriers for you, let’s break those down now.

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Blogging for Business: What to Write About

Blogging for Business: What to Write About

How to Generate Blog Topics Your Readers Will Love If you're blogging for business, you know you need to write content on a consistent basis, but don’t we all get stumped from time to time? Sometimes it seems like the ideas just won’t come and if you’re on a deadline,...

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Keywords Aren't Just For SEO

Keywords Aren't Just For SEO

If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they...

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5 Ways to Make Your Audience Want to Sing

5 Ways to Make Your Audience Want to Sing

Marketing is a lot like attending a rock concert. Who's your favorite musician or band? Simon and Garfunkel get first place with me, but Billy Joel is definitely a close second. I first saw him in concert in the late 70s, when I was in college. He played at Arkansas...

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