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Content Marketing

What is Content Marketing?

What is Content Marketing?

Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.

Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.

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12 Things to Do After You Write a Blog Post

12 Things to Do After You Write a Blog Post

When I sit down to write a blog post, I’ve got the hardest part out of the way — the idea. The rest of the process — the writing and finding the best images comes pretty easy to me. So easy that sometimes I’m tempted to click the Publish button a little prematurely. This post is a checklist of things to do before releasing your new blog post to the world.

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Video Marketing with InShOt

Video Marketing with InShOt

Video marketing is a must for both online and brick-and-mortar small business. Are you using video and sharing regularly on social media?

It doesn’t have to be perfectly or slickly produced to be effective; in fact, sometimes a quick video shot on a smart phone is more real and relatable. If budget and the lack of professional video equipment and a studio are barriers for you, let’s break those down now.

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Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent negative reviews other than provide a level...

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Keywords Aren't Just For SEO

Keywords Aren't Just For SEO

If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they...

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Do I Need to Blog? Yes. Here's Why.

Do I Need to Blog? Yes. Here's Why.

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but...

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