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How I Repurpose Content

How I Repurpose Content

How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you’ll maximize your time.

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What is a Landing Page?

What is a Landing Page?

If you sell products or services online or are building an email list you must have a landing page focused on a singular purpose, which is to increase sales and eliminate distraction for your reader.

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How to Build an Email List

How to Build an Email List

Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.

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What is Content Marketing?

What is Content Marketing?

Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.

Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.

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9 Ways to Maximize Your Email Deliverability

9 Ways to Maximize Your Email Deliverability

No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.

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How to Use Twitter, Part 4: Twitter Strategy and Execution

How to Use Twitter, Part 4: Twitter Strategy and Execution

The fourth and last post in my How to Use Twitter series is about building a solid Twitter strategy. Let’s put it all together and get to work. If you haven't read earlier posts in the series, here are the links. Part 1: Get StartedPart 2: How to TweetPart 3: Lists...

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How to Use Twitter, Part 3: Lists and Hashtags

How to Use Twitter, Part 3: Lists and Hashtags

This post will show you how to use Twitter lists and hashtags. I’ve referred briefly to these features in the previous posts in this series. Go read those now if you haven’t already. How to use Twitter, Part 1: Get StartedHow to Use Twitter, Part 2: How to Tweet How...

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