How to repurpose content to reach new audiences and broaden your reach online. Make one idea work in many ways and you’ll maximize your time.
How I Repurpose Content
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Marketing
What is a Landing Page?
If you sell products or services online or are building an email list you must have a landing page focused on a singular purpose, which is to increase sales and eliminate distraction for your reader.
Email Marketing for Small Business
Email marketing for small business is a critical piece of your marketing strategy. Here are 16 tips to help you do it better.
Social Media Marketing: How to Customize Your Posts for Each Network
If you’re serious about social media marketing, you’ll want to customize your posts for each social network. Here are tips on how to do it.
Social Media Mistakes That Can Hurt Your Business
Social media mistakes can hurt your business. Unmonitored automation, unwise hashtag campaigns and spammy direct messages can tank you.
Email Marketing Automation: Why & How
Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.
How I Curate Content for Social Media
How to curate content for social media. How to discover and share valuable articles on social media and tips for organizing your content.
How to Build an Email List
Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.
Instagram Reels: What You Need to Know
Have you checked out TikTok? If not, take a look, then open Instagram and visit Instagram Reels, Instagram’s answer to TikTok.
Yes, You Can Use Instagram for Business
Should you use Instagram for business? Your answer may be different than you think. Many professional service business do well on Instagram.
What is Content Marketing?
Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.
Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.
Social Media Listening: Why and How
Social media listening,often called ethical eavesdropping, involves listening to and monitoring online what social media users say about you.
Top 10 Email Marketing Strategy Mistakes I Hope You Don't Make
Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
How to Do Hashtag Research on Instagram, Twitter, and LinkedIn
How to do hashtag research to broaden your reach on Instagram, Twitter, and LinkedIn. Find new accounts to follow and get found online.
Crisis Social Media: How to Weather an Online Storm
How do you prepare to use social media in a crisis?
It’s crucial to have your crisis social media strategy in mind and on paper before the crisis comes.
9 Ways to Maximize Your Email Deliverability
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.
How to Use Twitter, Part 4: Twitter Strategy and Execution
The fourth and last post in my How to Use Twitter series is about building a solid Twitter strategy. Let’s put it all together and get to work. If you haven't read earlier posts in the series, here are the links. Part 1: Get StartedPart 2: How to TweetPart 3: Lists...
How to Use Twitter, Part 3: Lists and Hashtags
This post will show you how to use Twitter lists and hashtags. I’ve referred briefly to these features in the previous posts in this series. Go read those now if you haven’t already. How to use Twitter, Part 1: Get StartedHow to Use Twitter, Part 2: How to Tweet How...