Speaking: A Complete Guide to Rocking It

Speaking: A Complete Guide to Rocking It

Speaking is one of my favorite parts of my job. I have almost no stage fright, in fact, I have fun in front of an audience and I try to make sure the audience does too. What I’ve learned is that it’s important to be authentic and relaxed, to be yourself,...
Editing is Important — Use the Right Words

Editing is Important — Use the Right Words

I’ve always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated...
Display Ads: 3 Quick Copywriting Tips

Display Ads: 3 Quick Copywriting Tips

The other day I was stopped at an intersection behind this truck, with nothing to look at except a plate of yummy Memphis barbecue. I realized that this bit of display advertising and copywriting is an excellent example of how to do it right. The message at the top is...
How to Write: My 8 Secrets

How to Write: My 8 Secrets

I don’t remember a time when I didn’t love to write and wasn’t obsessed with words. I’ve done crossword puzzles since childhood and have been known to read the dictionary. I’m a natural writer — by that I mean no one has ever formally...
Writing: Forget What Your Teacher Taught You

Writing: Forget What Your Teacher Taught You

Marko Saric’s excellent post, 6 Ways Your English Teacher Wrecked Your Writing reminded me of my girls’ high school days, when every piece of their (and some of their friends’) written work encountered my notorious red pen. Both of my girls are excellent writers, so...
Nine Commonly Misused Words

Nine Commonly Misused Words

Just like other bad habits, it’s easy to fall into sloppy or ill-informed patterns where words are concerned. The more we see an expression — correct or incorrect — the more it becomes burned into our brain. Here are nine words that are commonly misused....