Great Marketing Needs Excellent Writing
=There is nothing more pervasive in the world of marketing than writing. Your business needs a unique writing voice that represents your brand.
Commonly Misused Words
24 Words to Watch Out For These are the most commonly misused words I see online. This post is a quick guide to the correct usage* of these words. Now more than ever, how we speak, write, and express ourselves online is crucial. Good writing can make the difference...
Blogging for Business: What to Write About
How to Generate Blog Topics Your Readers Will Love If you’re blogging for business, you know you need to write content on a consistent basis, but don’t we all get stumped from time to time? Sometimes it seems like the ideas just won’t come and if you’re on a...
Speaking: A Complete Guide to Rocking It
Speaking is one of my favorite parts of my job. I have almost no stage fright, in fact, I have fun in front of an audience and I try to make sure the audience does too. What I’ve learned is that it’s important to be authentic and relaxed, to be yourself,...
Grammar and Punctuation: Make a Great First Impression
You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your...
Writing Tool: Expresso
Writing for the internet requires the ability to make a point quickly. Readers are busy and stressed, there is far too much noise online, and few of us have the time or inclination to read long blocks of text. The best online writing is tight, with no extraneous...
Editing is Important — Use the Right Words
I’ve always thought it would be fun to be a technical consultant on a hit TV show. Most shows have advisors of some sort; they are the physicians, attorneys, computer experts, or other professionals who teach actors to correctly pronounce long, complicated...Copywriting for Your Website — Remember the Words
How’s your website? When you think about the answer to that question, you’re probably thinking about the look, the design, and the colors. But what about the words? The best-designed website is a waste of time and money if your copy doesn’t tell the...
Display Ads: 3 Quick Copywriting Tips
The other day I was stopped at an intersection behind this truck, with nothing to look at except a plate of yummy Memphis barbecue. I realized that this bit of display advertising and copywriting is an excellent example of how to do it right. The message at the top is...
