Social Media

Instagram Video: IGTV and What to Do With It

2019-04-12T14:32:51-05:00Marketing Blog, Online Marketing, Social Media|

Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven't spent much time on the platform watching videos yet, but I'm also not normally a [...]

Instagram Marketing: Beat Instagram at the Link Game

2019-04-12T14:32:51-05:00Marketing Blog, Online Marketing, Social Media|

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

How I Curate Content for Social Media

2019-04-12T14:32:52-05:00Marketing Blog, Online Marketing, Social Media|

In this video I share my social media workflow. If you're active on social media, you're probably posted at least some curated content; either that or you're superhuman and can write enough content on your own. I use three online tools, Feedly, Pocket, and Buffer to discover, curate, and post the majority of my social [...]

Snapchat: Where It’s At

2019-04-12T21:58:07-05:00Marketing Blog, Social Media|

  If you have teenage or young adult children or grandchildren, you’ve likely at least heard about Snapchat. With more than 100 million users, it’s the fastest-growing social network, which means you need to know about it. Snapchat is becoming increasingly popular with brands and marketers, many of whom provide fresh visual content on a [...]

Why You Must Not Fall for the Facebook Hoax

2019-04-12T14:32:53-05:00Marketing Blog, Social Media|

Another day, another Facebook hoax. Or so it seems. It struck again yesterday. As of September 26th , 2015 at 01:16 a.m. Eastern standard time, I do not give Facebook or any entities associated with Facebook permission to use my pictures, etc. ... At the same time, there was another hoax about Facebook charging to keep profiles [...]

The Seven Deadly Sins of Twitter

2019-04-12T14:32:53-05:00Marketing Blog, Social Media|

  You’re an egghead. If you don’t have an avatar, I’m going to pass, and so is everyone else with any degree of Twitter savvy. The only explanations for the egg are a) you just don’t care enough, b) you have no idea what you’re doing and aren’t willing to learn, c) you are a [...]

Periscope: Social Media in Real Time

2019-04-12T21:57:12-05:00Marketing Blog, Social Media|

Have you used Periscope? It's a relatively new app that lets you "broadcast" (their term) what's going on in your world. It's real time, and your followers can indicate that they like your video by touching the screen, which produces tiny hearts that flow up from the bottom of the screen.

Twitter: How to Live Tweet an Event

2019-04-12T14:34:22-05:00Marketing Blog, Social Media|

Have you ever wished you could attend a conference or event, but just couldn't make it? Are you on Twitter? If so, you might be thankful for someone who lives tweets the event. Or you might be annoyed if it's an event you have no interest in. Either way, you'll see live tweeting or live [...]