Marketing Blog

The Power of the Blog: Blogging 101 for Business and Nonprofit
This Friday, September 17, I'll be speaking at the district conference of the Northeast Arkansas Advertising Federation. My breakout session, called When is a Website Not Enough? Now., is a talk on blogging for business. I'm looking forward to the chance to connect with some great folks from my home state and I love to...
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Don’t Let Your Letters Get in the Way of Your Message
I stopped behind this van the other day at a stop sign. Even from about three feet away I could barely read the text. It appears that they do some sort of cleaning, but beyond that it's hard to say. What a wasted opportunity. Don't make these common mistakes: It's Not About You Whether it's...
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What’s Your Sign?
What does your sign say about your organization? It's seen by a few or thousands, depending on your location. Would you buy an ad in your local newspaper or magazine and use the space in a way that confuses and/or alienates your audience? This church used their visual real estate unwisely and I'll guess that...
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Twitter on the Scene
Social media was at the forefront of breaking news yesterday when the news broke first on Twitter that a plane had made an emergency landing in the Hudson River in New York City. The event has been well-covered by the mainstream media, but one of the best pictures I've seen was snapped by a ferry...
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