Marketing Blog

Display Ads: 3 Quick Copywriting Tips
The other day I was stopped at an intersection behind this truck, with nothing to look at except a plate of yummy Memphis barbecue. I realized that this bit of display advertising and copywriting is an excellent example of how to do it right. The message at the top is simple and in type large...
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How to Do the Internet in Style
Yes, I really posted this on Instagram. The other day I outed myself on Instagram. As I do have a bit of pride, it took some guts for me to do it, and some might say it would have been better left unseen. I might agree, except that there's a point. In my own defense...
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Dear Customer: You’re Fat and You Stink. Please Buy From Us.
Email marketing can be an effective tool — sometimes. Anyone with an interest in email knows that a strong subject line is the key to getting your message opened. I'm not sure the subject line below is the best approach. Here's how this recent email from AARP (Yeah, I know) looked in my inbox. I'll...
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20 Tips that Make Public Speaking Fun
I'm no Steve Jobs, but I've spoken at quite a few conferences and events, so I thought I'd share a few tips that help me avoid making a fool of myself. Here are 20 things I've learned about the art of public speaking. Organize your research. Gather ideas, quotes and other research in one place....
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How to Write: My 8 Secrets
I don't remember a time when I didn't love to write and wasn't obsessed with words. I've done crossword puzzles since childhood and have been known to read the dictionary. I'm a natural writer — by that I mean no one has ever formally taught me how to write, but it's always come easy to me...
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Twitter: How to Live Tweet an Event
Have you ever wished you could attend a conference or event, but just couldn't make it? Are you on Twitter? If so, you might be thankful for someone who lives tweets the event. Or you might be annoyed if it's an event you have no interest in. Either way, you'll see live tweeting or live...
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Social Media Common Sense: Uncommon
I give a lot of advice about online stuff like web content, writing and social media. And sometimes people even listen. When I distill all the advice I've ever given about online behavior, it all comes down to common sense, which may have become something of an oxymoron. For example: I'd have certainly advised Abercrombie...
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marketing
5 Ways to Make Your Audience Want to Sing
Marketing is a lot like attending a rock concert. Who's your favorite musician or band? Simon and Garfunkel get first place with me, but Billy Joel is definitely a close second. I first saw him in concert in the late 70s, when I was in college. He played at Arkansas State in the basketball gym. I'd...
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You’re Out. 5 Reasons I Unsubbed From Your Email List
I subscribe to a ton of email newsletters. I filter them into a folder in Gmail and read them when I have time. Most of them I find informative and get ideas for content and inspiration for projects. So I like them. But in the past few months, I've unsubscribed from quite a few. With...
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Communication Differences and Singing Pigs
Recently, I spoke to a friend about his work. I'll call him Art. Art's a smart techie guy. He was frustrated and venting because, in the course of his work with clients, he realized that his clients really didn't understand what he did and how to tell him what they needed. Often they would leave...
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Three Online Irritations that are Making Me Crazy
If the Internet were a giant chalkboard, these three things would be the fingernails. Note: If you're reading this, I'm sure you're not doing any of these. But here's your opportunity to forward this post to that friend who just might be and blame it on me. I can handle it. One: Twitter Validation Service...
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Writing: Forget What Your Teacher Taught You
Marko Saric’s excellent post, 6 Ways Your English Teacher Wrecked Your Writing reminded me of my girls’ high school days, when every piece of their (and some of their friends’) written work encountered my notorious red pen. Both of my girls are excellent writers, so the editing was mostly for flow and to catch an...
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