Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
Start a Blog From Scratch — An Easy Guide

Start a Blog From Scratch — An Easy Guide

How to Start a Blog From Scratch If you’ve read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of...
WordPress Users: Know (a Little) HTML

WordPress Users: Know (a Little) HTML

If You Use WordPress, it Doesn’t Hurt to Know HTML WordPress users, I’m not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it’s just simpler if you know a little bit of the language that runs the...
Websites: What You Need to Know

Websites: What You Need to Know

Websites: The Basics Websites are as necessary to your business as a phone number, whether you’re brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make...
Keywords Aren’t Just For SEO

Keywords Aren’t Just For SEO

If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real...