Marketing Blog

instagram marketing
Instagram Marketing: Beat Instagram at the Link Game
Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages...
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marketing keywords
Keywords Aren’t Just For SEO
If you spend time with a search engine optimization (SEO) expert, they'll tell you to come up with 10 - 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real expert if they need these...
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writing and grammar
Grammar and Punctuation: Make a Great First Impression
  You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or...
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marketing avatar
How to Understand Your Customers and Increase Sales
If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the...
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grow your small business
Small Business Growth: 5 Lessons from Azalea Pruning
Our lovely (but overgrown) azaleas Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential work felt risky and unwise, and I accepted some...
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do i need to blog?
Do I Need to Blog? Yes. Here’s Why.
I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but for practical purposes, Google. According to...
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build a wordpress photo gallery
WordPress Photo Gallery: Create Your Own Responsive Gallery
Here's how to add a WordPress photo gallery for your blog or website; it's free and easy to do with WordPress' Jetpack plugin. The photo gallery Jetpack creates is clean and attractive and performs beautifully on mobile devices. It's easy to do. Here's a video that will show you exactly how to create your own gallery. https://vimeo.com/206512116...
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choose a wordpress theme
Choose a Great WordPress Theme: Presentation for WordPress Memphis
This presentation was for the WordPress Memphis meetup group, which I founded in September 2011. The group is near and dear to my heart, and it's an honor to be asked to come back and talk about WordPress. I based this presentation on this post about choosing the best theme; it's not always an easy...
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Use Google Calendar to Keep Life & Work Organized
Google Calendar is an essential productivity app that keeps you on top of events and tasks in work and life. In this video I'll show you how to use the app to keep track of personal and business appointments, set up reminders so you don't forget important tasks and events, and get calendars from other...
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Social Media Success: What Small Business Can Learn From Big Brands
Do You Manage Social Media for Small Business? If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence can make or break you as they are many potential...
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how to use Dropbox
How to Store Files in the Cloud With Dropbox
I use Dropbox every day for storing files, and for sharing them with others. Sometimes it's just too big to send via email. I also love having my files with me everywhere I go. The app is free for desktop, phone and tablet. Dropbox gives you free storage, so if you don't have large files...
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organize recipes
Organize Recipes with Paprika
When I'm not working, I love to cook and collect recipes on the Internet. Since I've got more than 2500 recipes, they have to be organized. This is why I love Paprika. It's easy to collect and organize recipes, and ridiculously easy to import them from recipe websites. Not long ago, I was visiting out-of-town...
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