Commonly Misused Words

Commonly Misused Words

24 Words to Watch Out For These are the most commonly misused words I see online. This post is a quick guide to the correct usage* of these words. Now more than ever, how we speak, write, and express ourselves online is crucial. Good writing can make the difference...
Best Apps for Small Business: Bear

Best Apps for Small Business: Bear

The best apps for small business are easy to use, lightweight, and affordable. I love trying new apps that make me more productive and Bear is one of my new favorites. I heard about it several weeks ago. It’s similar in some ways to one of my perennial favorites,...
Email Personalization: Be Relevant

Email Personalization: Be Relevant

Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions...
Blogging for Business: What to Write About

Blogging for Business: What to Write About

How to Generate Blog Topics Your Readers Will Love If you’re blogging for business, you know you need to write content on a consistent basis, but don’t we all get stumped from time to time? Sometimes it seems like the ideas just won’t come and if you’re on a...
Email Marketing: The 7 Deadly Sins

Email Marketing: The 7 Deadly Sins

Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what...
7 Small Business Holiday Marketing Tips

7 Small Business Holiday Marketing Tips

It’s time to start thinking about holiday marketing for your small business. In fact, if you’re just starting to plan your holiday marketing, you’re behind. According to Crowdspring, the holiday months drive 30 percent more revenue for e-commerce...

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