Small Business Marketing: Tell a Story

Small Business Marketing: Tell a Story

If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of the power of story. I’m a fan of...
Get a Sneak Peek at the New Gmail

Get a Sneak Peek at the New Gmail

I noticed this morning I had a link in my email window to try the new Gmail interface. I’ve been reading about it for a couple of weeks, and, as always, I’m excited to try something new. Even though I don’t have the Snooze feature yet (I read...
Online Reviews: How to Handle Them

Online Reviews: How to Handle Them

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other than provide a...
Websites: What You Need to Know

Websites: What You Need to Know

Websites: The Basics Websites are as necessary to your business as a phone number, whether you’re brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make...
Keywords Aren’t Just For SEO

Keywords Aren’t Just For SEO

If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to refer them to a real...