Online Marketing

Small Business Marketing: Tell a Story

2019-04-12T14:25:45-05:00Marketing Blog, Online Marketing|

If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of the power of story. I’m a fan of the television show American Ninja Warrior. If you’re [...]

Instagram Video: IGTV and What to Do With It

2019-04-12T14:32:51-05:00Marketing Blog, Online Marketing, Social Media|

Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven't spent much time on the platform watching videos yet, but I'm also not normally a [...]

Get a Sneak Peek at the New Gmail

2019-04-12T14:26:11-05:00Marketing Blog, Online Marketing|

I noticed this morning I had a link in my email window to try the new Gmail interface. I've been reading about it for a couple of weeks, and, as always, I'm excited to try something new. Even though I don't have the Snooze feature yet (I read somewhere that it's being rolled out), I [...]

Online Reviews: How to Handle Them

2019-04-15T19:27:10-05:00Marketing Blog, Online Marketing|

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent negative reviews other than provide a level of service that discourages them. Even then, there's [...]

Websites: What You Need to Know

2019-04-15T21:27:02-05:00Marketing Blog, Online Marketing|

Websites: The Basics Websites are as necessary to your business as a phone number, whether you're brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as you wish without hiring a developer. Here are the [...]

Instagram Marketing: Beat Instagram at the Link Game

2019-04-12T14:32:51-05:00Marketing Blog, Online Marketing, Social Media|

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

Grammar and Punctuation: Make a Great First Impression

2019-04-12T18:26:31-05:00Marketing Blog, Online Marketing, Writing|

  You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or [...]

How to Understand Your Customers and Increase Sales

2019-04-12T14:28:16-05:00Marketing Blog, Online Marketing|

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the [...]

Small Business Growth: 5 Lessons from Azalea Pruning

2019-04-12T14:28:26-05:00Marketing Blog, Online Marketing|

Our lovely (but overgrown) azaleas Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential work felt risky and unwise, and I [...]