Use mail marketing automation to save time and help you stay in touch with your customers without spending all your time at the computer.
Add “build an email list” to your to-do items for customer retention. Email marketing has the highest ROI of any other channel.
Your email marketing strategy is a critical piece of your overall marketing plan if you’re a small business or solopreneur. Combined with social media, content marketing, and your website, email marketing contributes to your online presence in a unique way.
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.