Email Marketing: The 7 Deadly Sins

Email Marketing: The 7 Deadly Sins

Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what...
Email Marketing for Small Business

Email Marketing for Small Business

Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest),...