Email Personalization: Be Relevant

Email Personalization: Be Relevant Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions...

Email Marketing: The 7 Deadly Sins

Email Marketing: The 7 Deadly Sins Don’t Be Spammy. Don’t add people to your list who have not expressly opted in. There are laws that govern this, and the salient point of these laws is that you must have an explicit opt-in to your list. The read must know what they are signing up for and what...

Email Marketing for Small Business

Email Marketing for Small Business Email marketing for small business is an excellent way to connect with your audience, whether you’re looking for sales, prospects, or just staying front of mind. When you’re invited into someone’s inbox (and you should always be an invited guest),...

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