Content marketing is attracting customers with content written with them in mind, with the goal of solving specific problems.
Content marketing isn’t advertising; it’s customer service. You serve your customer by providing content that makes their lives easier.
=There is nothing more pervasive in the world of marketing than writing. Your business needs a unique writing voice that represents your brand.
When I sit down to write a blog post, I’ve got the hardest part out of the way — the idea. The rest of the process — the writing and finding the best images comes pretty easy to me. So easy that sometimes I’m tempted to click the Publish button a little prematurely. This post is a checklist of things to do before releasing your new blog post to the world.
Video marketing is a critical part of a good marketing strategy. You don’t have to hire a pro or be a pro to shoot good video.