How to use and optimize images in WordPress to help your site load faster, be more accessible, and get better search results.
How do you prepare to use social media in a crisis?
It’s crucial to have your crisis social media strategy in mind and on paper before the crisis comes.
=There is nothing more pervasive in the world of marketing than writing. Your business needs a unique writing voice that represents your brand.
No matter how beautifully written your email copy is, or how well you understand your list, your emails won’t help you if your readers never see them. Email deliverability is the process of ensuring your email messages reach the inbox of the recipient rather than the dreaded spam folder.
When I sit down to write a blog post, I’ve got the hardest part out of the way — the idea. The rest of the process — the writing and finding the best images comes pretty easy to me. So easy that sometimes I’m tempted to click the Publish button a little prematurely. This post is a checklist of things to do before releasing your new blog post to the world.
Video marketing is a must for both online and brick-and-mortar small business. Are you using video and sharing regularly on social media?
It doesn’t have to be perfectly or slickly produced to be effective; in fact, sometimes a quick video shot on a smart phone is more real and relatable. If budget and the lack of professional video equipment and a studio are barriers for you, let’s break those down now.