Marketing Blog

Email Marketing for Small Business

2019-10-14T09:15:56-06:00Email Marketing, Marketing Blog|

Email marketing for small business is an excellent way to connect with your audience, whether you're looking for sales, prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal, one-on-one connection. At the moment they are looking at your message, there's [...]

Speaking: A Complete Guide to Rocking It

2019-07-02T15:51:11-06:00Marketing Blog, Writing|

Speaking is one of my favorite parts of my job. I have almost no stage fright, in fact, I have fun in front of an audience and I try to make sure the audience does too. What I've learned is that it's important to be authentic and relaxed, to be yourself, and to care about [...]

WordPress: How to Use Gutenberg

2019-04-15T21:23:35-06:00Marketing Blog, WordPress|

Gutenberg is the new WordPress text editor. It's much different than the interface WordPress users are accustomed to, but I think that's a positive change. If you've ever posted an article on LinkedIn or Medium, you've used a very similar system. My prediction is that once you get used to Gutenberg, you'll like it better [...]

Small Business Marketing: Tell a Story

2019-04-12T14:25:45-06:00Marketing Blog, Online Marketing|

If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader. Here’s an illustration of the power of story. I’m a fan of the television show American Ninja Warrior. If you’re [...]

Instagram Video: IGTV and What to Do With It

2019-04-12T14:32:51-06:00Marketing Blog, Online Marketing, Social Media|

Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven't spent much time on the platform watching videos yet, but I'm also not normally a [...]

Get a Sneak Peek at the New Gmail

2019-04-12T14:26:11-06:00Marketing Blog, Online Marketing|

I noticed this morning I had a link in my email window to try the new Gmail interface. I've been reading about it for a couple of weeks, and, as always, I'm excited to try something new. Even though I don't have the Snooze feature yet (I read somewhere that it's being rolled out), I [...]

Online Reviews: How to Handle Them

2019-04-15T19:27:10-06:00Marketing Blog, Online Marketing|

Online Reviews Can Make or Break You Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There's little you can do to prevent negative reviews other than provide a level of service that discourages them. Even then, there's [...]

Start a Blog From Scratch — An Easy Guide

2019-04-12T14:26:40-06:00Marketing Blog, WordPress|

How to Start a Blog From Scratch If you've read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more personal and approachable side, and, of course, to help Google find your [...]

Websites: What You Need to Know

2019-04-15T21:27:02-06:00Marketing Blog, Online Marketing|

Websites: The Basics Websites are as necessary to your business as a phone number, whether you're brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as you wish without hiring a developer. Here are the [...]