KFC’s Colonel Sanders can teach us a lot about small business marketing. He crafted his chicken recipe based on customer feedback.
Marketing and Fried Chicken
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Content Marketing
Feedly: Find and Share Great Content
An effective social media presence is wholly dependent on content. For most of us, it's a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All you...
5 Ways to Make Your Audience Want to Sing
Marketing is a lot like attending a rock concert. Who's your favorite musician or band? Simon and Garfunkel get first place with me, but Billy Joel is definitely a close second. I first saw him in concert in the late 70s, when I was in college. He played at Arkansas...
Communication Differences and Singing Pigs
Recently, I spoke to a friend about his work. I'll call him Art. Art's a smart techie guy. He was frustrated and venting because, in the course of his work with clients, he realized that his clients really didn't understand what he did and how to tell him what they...
3 Ways to Be Sure Your Audience Doesn’t Leave Hungry. Or Throw Up.
I hate asparagus. I know it’s a delicacy, it’s pretty and it’s expensive, but I just can’t stand it. I also hate duck. I’ve had it prepared both by a gourmet cook with a delicious sauce and in a spicy gumbo. Still, duck = yuck. Finally, at the risk of losing my...