If you’d like to increase sales, I have an exercise for you.
I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar?
You may also have heard them referred to as personas. […]
In this video I share my social media workflow. If you’re active on social media, you’re probably posted at least some curated content; either that or you’re superhuman and can write enough content on your own.
I use three online tools, Feedly, Pocket, and Buffer to discover, curate, and post the majority of my social media […]
Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant.
The restaurant didn’t have a chance […]
Streaming video is not a fad; it’s here to stay, and rightfully so. Whether you’re broadcasting an awesome concert or doing a quick tutorial, it’s a great way to connect with your audience in a more tangible way than the written word.
While Meerkat was the first on the scene, Periscope has grabbed quite a following. […]
An effective social media presence is wholly dependent on content. For most of us, it’s a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content?
If you’re a small business, nonprofit, church, or other organization, chances are that, yes, yes, you should blog. Don’t worry, it’s really not as difficult as you think it is. I promise.
If you’re looking for ways to learn new things and meet new people, try Meetup.com. Set up a free account and add your interests and Meetup will let you know when new groups are started or existing groups meet. Group organizers join and pay a small fee to have a virtual meeting place for group events.