Video marketing is a critical part of a good marketing strategy. You don't have to hire a pro or be a pro to shoot good video.
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching videos yet, but I’m also not normally […]
If you’d like to increase sales, I have an exercise for you.
I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait – what’s an avatar?
You may also have heard them referred to as personas. […]
Do You Manage Social Media for Small Business?
If you manage social media for small business, you know that social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence […]
In this video I share my social media workflow. If you’re active on social media, you’re probably posted at least some curated content; either that or you’re superhuman and can write enough content on your own.
I use three online tools, Feedly, Pocket, and Buffer to discover, curate, and post the majority of my social media […]
Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant.
The restaurant didn’t have a chance […]