Marketing

Instagram Marketing: Beat Instagram at the Link Game

By | 2017-09-06T23:49:08+00:00 September 7, 2017|Categories: Blog, Marketing|Tags: , , , , , , , , |

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

How to Understand Your Customers and Increase Sales

By | 2017-07-18T22:57:53+00:00 June 12, 2017|Categories: Marketing|Tags: , , , , , , |

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the [...]

How Content Marketing Really Works [Infographic]

By | 2017-03-26T18:23:33+00:00 August 1, 2016|Categories: Blog, Marketing|Tags: , , |

If you do content marketing, chances are you'll recognize this pattern. Embed This Infographic Share this Image On Your Site </p> <p><strong>Please include attribution to bethgsanders.com with this graphic.</strong></p> <p><a href='how-content-marketing-really-works-infographic'><img src='https://bethgsanders.com/wp-content/uploads/2016/07/content-marketing-infographic.png' alt='How Content Marketing Works Infographic' width='1000px' border='0' /></a></p> <p>

Email Marketing — What You Need to Know

By | 2017-06-27T16:03:24+00:00 June 27, 2016|Categories: Blog, Marketing|Tags: , , , , , , |

Email marketing is one of the best ways to connect with your audience, whether you're looking for sales, donations, or prospects, or just staying front of mind. When you're invited into someone's inbox (and you should always be an invited guest), it's a personal, one-on-one connection. At the moment they are looking at your message, [...]

How I Curate Content for Social Media

By | 2017-06-27T16:06:37+00:00 May 23, 2016|Categories: Blog, Marketing|Tags: , , |

In this video I share my social media workflow. If you're active on social media, you're probably posted at least some curated content; either that or you're superhuman and can write enough content on your own. I use three online tools, Feedly, Pocket, and Buffer to discover, curate, and post the majority of my social [...]

Marketing and Fried Chicken

By | 2017-05-23T20:19:38+00:00 January 26, 2016|Categories: Blog, Marketing|Tags: , |

Colonel Sanders’ fried chicken almost didn’t make it to the market. As the story goes, the Colonel owned a chicken restaurant in the small town of Corbin, Kentucky which did a brisk business until a new highway bypassed Corbin and his restaurant. The restaurant didn’t have a chance after the traffic dried up, so Colonel [...]

Streaming Video is the New Black

By | 2017-05-23T20:19:49+00:00 October 2, 2015|Categories: Blog, Marketing|Tags: , , , , |

Streaming video is not a fad; it's here to stay, and rightfully so. Whether you're broadcasting an awesome concert or doing a quick tutorial, it's a great way to connect with your audience in a more tangible way than the written word. While Meerkat was the first on the scene, Periscope has grabbed quite a [...]

Feedly: Find and Share Great Content

By | 2017-05-23T20:23:07+00:00 February 25, 2015|Categories: Blog, Marketing|Tags: , , , , |

An effective social media presence is wholly dependent on content. For most of us, it's a mix of original and shared content. The articles you share should be well written and helpful to others. But how do you find shareable, quality content? Enter Feedly. All you have to do is identify a website that provides [...]

Use Meetup to Get Connected

By | 2017-05-23T20:23:58+00:00 December 29, 2014|Categories: Blog, Marketing|Tags: , , |

If you’re looking for ways to learn new things and meet new people, try Meetup.com. Set up a free account and add your interests and Meetup will let you know when new groups are started or existing groups meet. Group organizers join and pay a small fee to have a virtual meeting place for group events.

Finding a Job: Package Yourself for Success

By | 2017-05-23T20:24:25+00:00 December 1, 2014|Categories: Blog, Marketing|Tags: , , , , , , |

Today I spoke to a great group of people at Workforce Investment Network's (WIN) job club, a group of highly intelligent and qualified professionals who are currently in job transition. Finding a job isn't easy these days, but a good understanding of social media can help. We discussed ways to build a professional online presence [...]

Load More Posts