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Instagram Marketing: Beat Instagram at the Link Game

By | 2017-09-06T23:49:08+00:00 September 7, 2017|Categories: Blog, Marketing|Tags: , , , , , , , , |

Why Instagram Marketing Can Be Frustrating Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can't post a link in an Instagram caption. Here's how I get around this. I set up a page called My Instalanding here on my site. I'm used to doing landing pages [...]

Grammar and Punctuation: Make a Great First Impression

By | 2017-08-19T16:48:29+00:00 August 21, 2017|Categories: Blog, Writing|Tags: , , , , , |

You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free? Every word you publish under your name or the name of your business represents you. That sentence may be your potential client’s or employer’s [...]

How to Understand Your Customers and Increase Sales

By | 2017-07-18T22:57:53+00:00 June 12, 2017|Categories: Marketing|Tags: , , , , , , |

If you'd like to increase sales, I have an exercise for you. I want you to begin to define your avatar(s). You may have more than one, in fact, you probably will. Wait - what’s an avatar? You may also have heard them referred to as personas. Same thing. You are putting yourself in the [...]

Small Business Growth: 5 Lessons from Azalea Pruning

By | 2017-05-24T14:56:06+00:00 May 24, 2017|Categories: Blog|Tags: , , , |

Our lovely (but overgrown) azaleas Small business growth is a bit like gardening. Sometimes you have to prune to stay healthy and flourish. Do you ever feel like work isn't fun anymore? When I first started freelancing, I felt the need to say yes to every opportunity. Refusing potential work felt risky and unwise, and I [...]

Do I Need to Blog? Yes. Here’s Why.

By | 2017-03-28T19:21:52+00:00 March 28, 2017|Categories: Blog|Tags: , , , , , , |

I get this question often from clients who don't think they have the time to write original content: Do I need to blog? My answer is nearly always the same: Yes. Yes, and yes. Why is Blogging So Important? Google. I'm really talking about all search engines here, but for practical purposes, Google. According to [...]

WordPress Photo Gallery: Create Your Own Responsive Gallery

By | 2017-03-26T17:55:23+00:00 March 2, 2017|Categories: Blog, WordPress|Tags: , |

Here's how to add a WordPress photo gallery for your blog or website; it's free and easy to do with WordPress' Jetpack plugin. The photo gallery Jetpack creates is clean and attractive and performs beautifully on mobile devices. It's easy to do. Here's a video that will show you exactly how to create your own gallery. https://vimeo.com/206512116 [...]

Use Google Calendar to Keep Life & Work Organized

By | 2017-03-26T18:20:57+00:00 December 3, 2016|Categories: Blog|Tags: , , , , , |

Google Calendar is an essential productivity app that keeps you on top of events and tasks in work and life. In this video I'll show you how to use the app to keep track of personal and business appointments, set up reminders so you don't forget important tasks and events, and get calendars from other [...]

Social Media Success: What Small Business Can Learn From Big Brands

By | 2017-03-26T18:21:10+00:00 November 28, 2016|Categories: Blog|Tags: , , , |

Social media and the Web continue to be important for small organizations, freelancers, and entrepreneurs; in fact, more so than ever. Your website and online presence can make or break you as they are many potential customers' first impression of you and your business. We can learn a lot from large brands, most of whom [...]

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