If small business marketing is your job, you must learn to tell a compelling story. Stories bring your copy to life. They make the difference between boring copy and words that mean something to the reader.
Here’s an illustration of the power of story. I’m […]
Instagram video newcomer IGTV has just been released and is waiting for your content. I tried it out a few minutes ago on my personal account (because my friends will forgive me for looking foolish if need be). I haven’t spent much time on the platform watching videos yet, but I’m also not normally […]
I noticed this morning I had a link in my email window to try the new Gmail interface. I’ve been reading about it for a couple of weeks, and, as always, I’m excited to try something new.
Even though I don’t have the Snooze feature yet (I read somewhere that it’s being rolled out), I like […]
Online reviews are a fact of business life. Like it or not, your customers are free to express themselves where it concerns your product or service. There’s little you can do to prevent negative reviews other […]
If you’ve read anything about online marketing in the past few years, you know that you need a blog. You need a blog to draw traffic to your website, to help your audience see your more […]
WordPress users, I’m not trying to turn you into a coding ninja nerd — but I do want to show you that there are times it’s just simpler if you know a little bit of the […]
Websites are as necessary to your business as a phone number, whether you’re brick and mortar or exclusively online. WordPress is the best solution for a small business website, as it allows you to retain control over your site and make changes as […]
Don’t you love that feeling you get when you know you’ve made someone’s life a little better?
Yes? Good.
I’m glad you feel that way, because that means you’ll love GiveCamp Memphis. GiveCamp is an entire weekend of fun, food, and giving. I’ve participated since the first GiveCamp in 200? — I forget and each year is […]
This is a quick little tip on how to save notes from books you read on your mobile device.
Are you a Kindle user or an Kindle app user? It’s my go-to for reading. I love to read books on my iPad and […]
Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this.
I set up a page called My Instalanding here on […]
If you spend time with a search engine optimization (SEO) expert, they’ll tell you to come up with 10 – 15 marketing keywords that you want to be found for online. FYI, I know very little about SEO and I value my clients enough to […]
You’ve just written a business report, blog post, news article, copy for your website or marketing piece, and you’re ready to hit Publish. But wait — are you sure your copy is error free?
Every word you publish under your name or the name […]
