Double Header, Game Two: Leverage Social Energy to Build Loyalty

Cardinal game in August 1976 at the old Busch Stadium

Last week I wrote about how much fun I have with St. Louis Cardinal baseball and social media. This week I’m talking about how to put it to practical use. I’ve been a St. Louis Cardinal baseball fan since the days of Brock, Gibson, Torre (as a player) and just after Stan Musial. (For the [...]

Double Header, Game One: Baseball for Geeks

The ball on the right is an official National League ball I caught at Busch Stadium many years ago. The one on the left was a gift from a friend.

I grew up watching St. Louis Cardinal baseball with my dad. When we traveled, we’d listen on the radio, at home we watched games on television and at least once each summer we would see the Cards play in person at Busch Stadium. If we were away from TV and radio, we had to be [...]

Don’t Be a Twitter Mosquito

mosquite

Consider the mosquito. Many a southern afternoon or evening have been ruined by this tiny pest. They buzz about annoyingly and drive you inside on an otherwise pleasant evening outdoors. And they suck your blood. How to Avoid the Virtual Insect Repellant As I’ve said before, social media is like a cocktail party. Does anyone [...]

Twitter Vocabulary

tw01

OK, you’ve decided you need a Twitter presence. What do you need to know before you get started? First, some explanations of basic Twitter concepts. A tweet is a 140-character update. Similar to a Facebook status if you’re familiar with Facebook. Why 140 characters? When Twitter was originally developed, that number was chosen for compatibility [...]

Twitter? Really?

tweetie

Should our small business/church/ministry/nonprofit tweet? Why? You might think … It’s stupid. How does what I had for lunch today enhance my business or ministry? Why would anyone want to know what I had for lunch? The answer to the last question is, they probably don’t. Or maybe they do … Consider a typical day [...]