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It’s easier than ever to use QR codes in marketing, but just because you can doesn’t mean you should. We recently ate at our local Chili’s and I was impressed with their mobile campaign. The takeaways: You can’t have just one. Multiple codes make the menu almost interactive. In addition to the sangria video, there [...]
Interesting how time of day affects response on social media channels. This reminds us that social interaction — online and off — doesn’t necessarily confine itself to the nine-to-five schedule. What’s your experience with timing?
I remember my parents shelling out big bucks for Encyclopedia Brittanica. I used to travel for business and had a huge atlas I depended on daily. Phone book — I throw them away now. I’m not sure my kids (19 and 23) have ever heard a busy signal. I do miss my Day-Timer just a [...]
I’m guilty of a couple of these … checking Facebook on my phone before I get out of bed: yeah. I don’t think I talk to more people online that I do in real life, but I do talk to people on Facebook that I wouldn’t talk to in real life — friends who live [...]
Every time Facebook changes things — which, it seems, it all the time, users get upset. Many of us are change-averse; some of us even react negatively to positive change. I often accuse my husband of being so change-averse he’d be upset if we won the lottery. (I’d love the chance to test my theory.) [...]
Just for Fun: Are You a Geek or a Nerd?: Since I love technology, I'm often called a geek by fri ... posted on January 13, 2012
Writing: Forget What Your Teacher Taught You: Marko Saric’s excellent post, 6 Ways Your English Teach ... posted on January 24, 2012Mobile Marketing Goodness: Chili’s: It's easier than ever to use QR codes in marketing, but ... posted on January 18, 2012
iPad2: One Week Later: I know most people do the unboxing post much sooner, bu ... posted on March 19, 2011
Bucket List Item: The Northern Lights: I have a weird obsession with the Northern Lights. It's ... posted on January 25, 2012
Devotional written for Memphis Center for Urban Theological Studies “Has it ever occurred to you that one hundred pianos all tuned to the same fork are automatically tuned to each other? They are of one accord by being tuned, not to each other, but to another standard to which each one must individually bow. So [...]
