Mobile Marketing Goodness: Chili’s

mobile-marketing-chilis

It’s easier than ever to use QR codes in marketing, but just because you can doesn’t mean you should. We recently ate at our local Chili’s and I was impressed with their mobile campaign. The takeaways: You can’t have just one. Multiple codes make the menu almost interactive. In addition to the sangria video, there [...]

iOS Magazine Apps Now Available for iPhone

google-currents-ipad-home

If you like reading articles from varied sources on your iOS devices, you’re in luck, as there have been several recent releases of interest. Flipboard • One of the first apps I installed after I unboxed my brand-new iPad2. Nice, readable interface and a great way to read articles and catch up on services like [...]

QR Code Ad: Two Out of Three Ain’t Bad

alarm-bbb

Last year, I wrote about the first QR code I ever saw in a print ad. As we in the U.S. become more familiar with these codes, advertisers are using them more effectively. For the most part. This one from Bed, Bath & Beyond is mostly awesome. In their circular, they used three QR codes, [...]

Google+ Mobile at Last on iOS

Google+ iPhone stream

When Google+ launched, it did so without a native iOS app. While the site was accessible via mobile Web, the lack of a native app kept me from using it much on my iPhone and iPad. Mostly because there was no way to upload a photo easily. The app finally gained Apple’s approval and launched [...]

Cupcakes, iPhone Apps and Easter Eggs

stiQRd iPhone app

This is going to be quite the crazy weekend; to begin with — most importantly, it’s Easter weekend. Tomorrow (Saturday) I’ll be at the first CupcakeCamp Memphis at the Agricenter International, as stiQRd is a sponsor. I can’t wait to see what that’s going to look like as I’ve been to BarCamps, SocialCamps and one [...]