Double Header, Game Two: Leverage Social Energy to Build Loyalty

Cardinal game in August 1976 at the old Busch Stadium

Last week I wrote about how much fun I have with St. Louis Cardinal baseball and social media. This week I’m talking about how to put it to practical use. I’ve been a St. Louis Cardinal baseball fan since the days of Brock, Gibson, Torre (as a player) and just after Stan Musial. (For the [...]

Double Header, Game One: Baseball for Geeks

The ball on the right is an official National League ball I caught at Busch Stadium many years ago. The one on the left was a gift from a friend.

I grew up watching St. Louis Cardinal baseball with my dad. When we traveled, we’d listen on the radio, at home we watched games on television and at least once each summer we would see the Cards play in person at Busch Stadium. If we were away from TV and radio, we had to be [...]