Resume

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bgs [at] bethgsanders [dot] com | Freelance digital media strategist, writer, editor and WordPress nerd with excellent communication and interpersonal skills, ability to thrive under pressure and meet deadlines. Diverse background, ability to work independently and as part of a creative team.

Experience

May 2003 – Present | Freelance Social Media and Digital Communications Strategist, Writer, Editor, WordPress Nerd, bethgsanders

  • Design, maintain and write content for bethgsanders.com
  • Design and implementation of Web sites built on WordPress platform
  • Social media strategy and consulting
  • Speaking and teaching on social media-related topics
  • Consulting on social media, blogging, online presence and communications

October 2011 – Present | Marketing Specialist, Memphis Center for Urban Theological Studies (MCUTS)

  • Currently implementing customer relationship management system (SugarCRM)
  • Write copy for advertising, blog and other publications
  • Maintain and update website on WordPress platform
  • Administer and provide strategy for social media presence
  • Coordinate marketing services for prospective student recruitment

June 2010 – September 2011 | Digital Communications Strategist, Executive Speakers Bureau

  • Administered and coordinated content for social networking accounts such as Twitter, Facebook, YouTube, LinkedIn
  • Responsible for design, content and promotion of Speaker Chat, the company blog
  • Updated website content regularly
  • Optimized content for search engine results (SEO)

November 2010 – September 2011 | Vice President, Marketing and Communications, stiQRd

  • Generated and curated content for social networks for a tech startup company
  • Designed, maintained and wrote for company blog
  • Copywriting and editing
  • Design and production of printed collateral
  • Advised technical team regarding search engine optimization
  • Design and layout of email communications

August – May 2003 | Graphic Designer, Christ United Methodist Church (part-time position)

  • Provided comprehensive graphic design services (see previous volunteer position) for a 7000-member urban church.
  • Responsible for large and small design projects from concept through delivery.

2000 – 2003 | Volunteer, Communications Department, Christ United Methodist Church

  • Designed printed media such as brochures, postcards, banners, posters, newsletters and other materials as needed
  • Produced electronic files for Web site and commercial printing
  • Advised church staff regarding project design
  • Provided some staff training and ongoing technical consultation in basic design principles and graphics software applications

2000 – 2001 | Provisional Advisor, Junior League of Memphis (one-year assignment)

  • Mentored and trained a group of 12 provisional Junior League volunteer members
  • Presented course content at twice-monthly instructional meetings
  • Tracked progress and completion of requirements for full membership for each group member

1999 – 2000 | Editor, Volunteer Voices magazine, Junior League of Memphis (one-year assignment)

  • Supervised an editorial staff of 22 volunteers
  • Generated editorial content for four 80-page issues, each around a central theme
  • Selected and pre-interviewed appropriate professional experts for feature articles
  • Assigned feature articles and photography to staff writers and photographers
  • Design and layout of entire magazine, provided electronic file for print, worked closely with printer, reviewed proofs

1998-1999 | Assistant Editor/Advertising Layout Editor, Volunteer Voices magazine, Junior League of Memphis (one-year assignment)

  • Assisted editor with all editorial duties in preparation for the position of editor
  • Wrote and edited articles
  • Interviewed subjects for articles
  • Responsibilities of Advertising Layout Editor (see below)

1997 – 1998 | Advertising Layout Editor, Volunteer Voices magazine, Junior League of Memphis (one-year assignment)

  • Maintained relationship with approximately 40-60 advertisers per issue
  • Layout of advertisements, some custom created
  • Scanning, retouching and conversion of artwork where necessary
  • Worked closely with printer and advertisers to maximize quality of publication

Education

  • Master of Arts, Audiology, University of Memphis, 1984
  • Bachelor of Science in Education, Speech Pathology, Arkansas State University, 1980

Additional Coursework and Study

  • Prepress I, State Technical Institute, Fall 1998
  • Photoshop Conference (2-day), Spring 2001
  • Photoshop 5 (online course), University of Memphis Continuing Education
  • Introduction to CSS and XHTML (online course), University of Memphis, Professional and Continuing Education, Summer 2007

Software Applications & Skills

  • Adobe InDesign (CS5)
  • Adobe Photoshop (4.0 – CS5)
  • Adobe Illustrator (4.0 – CS5)
  • WordPress
  • Apple iWork, Microsoft Office
  • HTML newsletters
  • Social networking
  • Writing/editing (familiarity with AP Stylebook)

Speaking, Teaching and Coaching

Community and Professional Involvement

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