Technology Empowers Online Relationships and Why My Birthday Rocked

Technology in 2010

Yesterday was my birthday, and, like most of us who are active on Facebook, I received a flood of wall posts wishing me a happy day. Only a few years ago, my birthday went unnoticed by all except my closest friends and family. Not so this year. A total of 115 people sent me birthday [...]

When is a Website Not Enough? Now.

Blogging for Business Presentation

Thanks so much to Dawn Pickney Layer and the Northeast Arkansas Advertising Federation for inviting me to speak at their district conference in downtown Memphis at the Westin Hotel Beale Street. I had great audiences who asked insightful questions and didn’t throw tomatoes at me for talking too fast and trying to cover too much [...]

The Power of the Blog: Blogging 101 for Business and Nonprofit

Blogging for business

This Friday, September 17, I’ll be speaking at the district conference of the Northeast Arkansas Advertising Federation. My breakout session, called When is a Website Not Enough? Now., is a talk on blogging for business. I’m looking forward to the chance to connect with some great folks from my home state and I love to [...]

Hot Potato: Make New Friends and Keep the Old

hot.potato.1

If you’re a regular Twitter user, you’ve no doubt been annoyed a time or two by a flood of tweets from an event, ballgame or conference you’re not interested in. I don’t want to unfollow people I like and regularly interact with just because they are rabid football and basketball fans — and I hope [...]

Double Header, Game Two: Leverage Social Energy to Build Loyalty

Cardinal game in August 1976 at the old Busch Stadium

Last week I wrote about how much fun I have with St. Louis Cardinal baseball and social media. This week I’m talking about how to put it to practical use. I’ve been a St. Louis Cardinal baseball fan since the days of Brock, Gibson, Torre (as a player) and just after Stan Musial. (For the [...]